About Me

Hello! I’m Meta Dyson.

I am the freelance content marketer,
content manager, and editor behind Dyson Copy.

About Meta Picture

MY STORY

I have always had two loves.

My mother had a library in her home office. My father had an art studio. I would lose myself in her books. I would rummage through his art supplies and make a mess.

I was a “gifted and talented” student—at least, that was the name of the school’s program. Beyond a shoe box full of local awards made of faux marble, or brass-colored plastic, I won a district-wide writing contest.

The prize was a trip to Asia.

Eleven schools participated. So eleven of us, with a golden ticket, boarded a plane.

From Brooklyn to Tokyo! Kyoto! I fed the deer wandering freely around the temples and ate special seaweed sauce on my McDonald’s. I spent my money on marbles and had my first crush on one of the counselors.

There I was, without my parents, with kids I hardly knew, waiting for the bullet train in all its silent marvel. I kept a journal and scribbled. I was there because I wrote an essay. I thought it best I keep on writing.

My thoughts were a kaleidoscope, creating patterns from chaos and color. I was a heady observer, and Japan was the springboard to my lifelong love of words and wanderlust.

I went on to attend art schools in high school and college. I sketched nudes, took color theory, learned oil paints, edited their literary magazines, and wrote poems. From Fiorello H. Laguardia at Lincoln Center, and Rhode Island School of Design’s early admissions summer program, to non-matriculated studio courses at the School of Visual Arts and matriculation at New York University, where I studied art history.

I created art and kept writing.

During a semester abroad in Florence, I studied Italian, the panorama of Renaissance architecture, and the iconography of endless gold-gilded paintings. From a shoestring budget, I splurged on Chianti and the best macchiatos in the world and then returned to my native city.

In New York I worked as a writer and editor, doing communications for a television shopping network, then ad copy for products in their Chelsea studios, then freelance proofreading, and copy editing for various businesses.

Throughout my twenties, I worked and traveled intermittently. My wanderlust brought me from East to West Africa, Asia to Polynesia, in a slingshot from countless European cities. I studied German, and Spanish, and rented an art studio in my old neighborhood in Brooklyn. I spent much of my free time with other artists, coordinating and curating art exhibitions.

In our artist collective, we rented out or were invited into Manhattan spaces such as St. John The Divine’s Synod Hall, The Urban Experience Museum, and small downtown shops and galleries. For this, I created large mailing lists, content, marketing strategies, and print collateral, organized fundraisers, and managed up to 17 artists in a single exhibition.

Occasionally, I also exhibited the work I created. My love for art and writing continued to dovetail.

Then one day I got married and traveled back across the ocean. I lived in Western Europe for 16 years. I copyedited for academia, companies, and creatives while raising two wonderful kids. I studied two more languages (Dutch and French) and set up another art studio two doors down from my house.

I made sure my children also had libraries and an art studio to lose themselves in.

Today, I am located in the United States, and devoted full-time to content writing. Range is my greatest asset. I have conceived, curated, managed, collaborated, created, and edited content for numerous, varying projects, and have continually educated myself in the arts—both visual and written.

My interests and experience in art and the written word have always informed each other, and this enables me to think conceptually and pair the visual and the textual organically when telling your story.

Here’s What I Do

There are a dizzying amount of roles and terms in content marketing and management.
At Dyson Copy, here’s what I do, and what I will do for you:

  • Step 1:
    I consult with you. I research your industry, customer persona, and market competitors.
  • Step 2:
    I organize, curate, and create content that reflects your unique brand voice and message. I tell compelling stories for you, expressing your values and enticing your customers to engage with you.
  • Step 3:
    I create an editorial calendar, edit, and publish.
  • Step 4:

    I execute your marketing campaigns, in multimedia on multichannel platforms.

In the role of content manager:

  • Step 1:
    I create a global content strategy. I lead and oversee the entire process from idea to fulfillment.
  • Step 2:

    I help you set specific goals and benchmarks for increased sales, traffic, SEO rankings, subscribers, etc.

  • Step 3:
    I monitor your web traffic, and other key metrics to see if my content strategy is effective. I conduct content audits, analyze, and apply data-driven insights to all ongoing content.
Words convince us of a thing. It is my job to turn those convictions into actions! With my love of conversation, community, and customer service, I can accomplish this for you!

Express Your Values

People often mistake branding as being the sum of its elements: name, logo, font, color palette, and tagline. But branding is a voice, a language, a message. It is a story that engages your customers and engenders trust and loyalty. Your brand’s voice expresses your values. 

At Dyson Copy, I focus on the big picture of your brand’s story, and express your company’s ethos, pathos and logos.

Why are stories more memorable than facts alone?

Studies show that stories are emotionally evocative and that emotions are associated with memory. What we feel, we remember. Stories are inherently personal. It is that personal engagement that forms long-term lasting relationships, and loyalty.

At Dyson Copy, storytelling is always emotive and data-driven, based on user behavior, industry knowledge, trends, and psychology. I think like a customer and define your core message. I craft compelling stories that distinguish you competitively and communicate your brand philosophy.

12 Things About Me

  • I prefer even numbers (I’m very practical).
  • I was born and raised in New York City.
  • I went to 3 different high schools: public, private, and boarding.
  • My two loves are art and writing.
  • I lived abroad for 10+ years and speak several languages.
  • I’m a science enthusiast, but not a Trekkie.
  • I’m never bored.
  • Writing a pet food cookbook is on my bucket list.
  • I love raccoons!
  • To date, I have filled 68 Moleskin journals (to be discovered posthumously).
  • I’m delighted you’re still here!
  • I buy more books than I will ever have the time to read.

Skills


Writing Skills

  1. SEO
  2. Content Writing
  3. Website Copy
  4. Blog Content
  5. Social Media Copy

  6. Email Campaigns
  7. Gated Assets

  8. Meta Content

Software & Platforms

  • WordPress
  • Microsoft Office / Office 365
  • Google Workspace / G Suite
  • Joomla
  • Mailchimp & Similar
  • Apple iWorks
    (Pages, Numbers, Keynote)
  • Yoast, SemRush, Ahrefs & Similar

  • Teamworks & Similar


Style Guides

  • AP Stylebook

  • The Chicago Manual of Style
  • The Modern Language Association Handbook
  • The Gregg Reference Manual
  • Garner’s Modern American Usage
  • The Elements of Style

Languages

  • English – Native

  • Spanish – A2

  • French – A2

  • Dutch – B1

Reach Out

Questions? Please contact meta@dysoncopy.com

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