A sampling of 3 different content strategies
I’ve created for 3 different industries.
Content Management
Content Management
Content Marketing
Content Marketing
A sampling of 4 different types of content:
web copy, blog content, print materials, and social media.
Social Media Copy
Social Media Copy
A sampling of 2 different types of Social Media Content:
entertaining ad copy, and educational content.
Portfolio
Over the past 4 years, I have had the pleasure of working with a number of small businesses and agencies, in a number of content marketing capacities. Below are a few case studies.
Content Management
A sampling of 3 different content strategies I’ve created for 3 different industries.
The Drunken Hummingbird
The Drunken Hummingbird (TDH) is a high-quality, small-batch bakery specializing in liquor-based cakes, confections, and botanical drinks.
The new bakery was in need of branding, a website, and a comprehensive content strategy for all media.
Pop-Up Holistic
Pop-Up Holistic is a virtual wellness hub founded by a holistic healing practitioner.
The new business was in need of branding, a new website, and a comprehensive content strategy for all media. I was contracted as a freelance content strategist to provide this foundation.
Hansen Dyson Publishing
Hansen Dyson Publishing is a small hybrid publisher.
The company was in need of a strong brand message, a website, and a comprehensive content strategy for all media.
Content Marketing
A sampling of 4 different types of content: web copy, blog content, print materials, and social media
The Drunken Hummingbird
After conducting my due diligence, The Drunken Hummingbird’s core message became clear. Their confections are made with wholesome, organic ingredients that are locally sourced or fair trade.
The bakery emphasizes community and sustainability. Even their packaging is sustainable, resulting in a premium product ready for retail outlets like Whole Foods. All content highlights their products as exquisitely crafted, artisanal, all-natural, and sustainable- as well as delicious.
Pop Up Holistic
Pop-Up Holistic’s target audience is curious, open to new and alternative wellness methods, and in search of solutions. Pop-Up Holistic can provide these through content and consultation. The website is a vehicle for information, consultations, and referrals to practices within a holistic wellness network.
The website designates Pop-Up Holistic as a hub of knowledge and experience, creating trust and monetizing content through consultancy. Working in tandem with the owner, I curated diverse educational content on holistic wellness, establishing her as a reliable expert.
Hansen Dyson Publishing
Hansen Dyson’s hybrid publishing business model is the fastest-growing business model in publishing today, combining traditional and self-publishing elements. The majority of Hansen Dyson’s target audience is seeking alternative paths to traditional publishing, along with expert assistance. They want greater control and higher royalties while producing a professional product. They also seek the legitimacy a publisher provides, yet are typically unaware of the publishing industry’s various publishing models or protocols.
Hansen Dyson’s unique value position, therefore, is partnership and excellence. The brand message is one of camaraderie and know-how, with the promise of working with skilled creatives.
The Drunken Hummingbird
Buttercream perfection. Pillows Of Whipped Mascarpone. Bourbon Kiss. Get Your Tastebuds Tipsy. Unparalleled Caramel. A Natural Wonder. Sweet & Figgy. Switch Up Your Gift game. The Star Ingredient. Gift Yourself Or Someone Else. Bioactive Goodness. Mouth-Joy. Summer In A Bottle. Floral And Fresh. Hibiscus Rose In Full Bloom. A Garden Party-Pleaser. A Boozy Bouquet.
These are just some of the slogans from The Drunken Hummingbirds’ social media posts.
On social media, I introduced The Drunken Hummingbirds’ products with witty and mouth-watering descriptions, showcased their all-natural, premium ingredients, engaged customers with suggested pairings, recipes, and gift ideas, and of course, enticed and delighted them into likes, shares, and sales.
Pop Up Holistic
For Pop-Up Holistic, social media presented an opportunity to further explore the holistic wellness industry and educate and advise customers.
This source of free information and advice was to engender trust and generate leads for consultancy. I created and scheduled a package of the first 20 social media posts, within the framework of the content guidelines I had created for all media for the company.
Each post discussed a specific holistic practice, either currently, or historically, leading the reader back to Pop-Up Holistics website for more information. The visual content was aligned with the website, to ensure the brand voice, tone, and experience was consistent.
Editing
A sampling of developmental and copyediting
Hansen Dyson Publishing
Through the years, I have worked in various editorial capacities, from legal proofreading and academic copyediting to developmental editing.
My most recent developmental edit is for the children’s book A Wide Wild Wonderful World. Over the period of 3 months, and a total of 11 edits, we went from outline to finished copy, ready to be illustrated.
Social Media Copy
A sampling of 2 different types of Social Media Content: entertaining ad copy, and educational content.